Meet United Way’s Brand Ambassadors

At United Way, our community’s support is so important to the work we do in the Greater St. Louis region. That’s why we are excited to announce our United Way Brand Ambassadors!

This group of individuals is passionate for the area they live and work in, and they want to empower others to get involved and give back. Read their bios and follow the journey by connecting with them on social media.

Meet Our Ambassadors

Justin Barr

Justin Barr runs STL From Above, an account dedicated to showing St. Louis from a different perspective – from the sky. With the help of a drone, his posts show places around the area that you’ve probably only seen from the ground and his captions share the story behind the picture.

Justina Coronel

Justina Coronel is a reporter at KSDK News in St. Louis, who is passionate about getting involved in her community. Whether it’s attending fundraisers (virtual or in-person), reporting on local news or volunteering on her days off, she hopes to make a difference off and on the reporter field.

Lucas Farrell

Lucas Farrell is hyper-focused on community building and entrepreneurship. Through his platform STL Bucket List , the passion lies in supporting the people, places, and events that make St. Louis special. Lucas also has a strong background in digital marketing, owning the firm – Mango Social Marketing. He loves everything St. Louis and using the resources to give back to the community is important.

Brittney Harris

Brittney Harris is a St. Louis luxury real estate agent (and owner) of Brittney Harris Living. She is passionate about sharing her love for St. Louis through homeownership, lifestyle, and community. She maintains a work-to-live attitude, and she loves to spend time exploring parks, local coffee shops, volunteering, and networking with other local business owners and professionals.

Dsmovee Shabazz

Dsmoovee Shabazz is a captivating, polarizing, and empowering radio personality from St. Louis, Missouri. His desire to triumph over life’s uncertainty has served as a catalyst for personal and professional development. He is the host of Streetz 105.1’s most popular radio show where he educates and empowers the community, provides a platform for young artists, and brings awareness to the real issues of the streets. One of his ultimate goals is to strengthen Saint Louis and the Black and Brown community alike.

Devon Moody-Graham

Devon Moody-Graham, MBA is an international business strategist, author, and community leader dedicated to seeing a positive shift in economic development through entrepreneurship in underserved communities. For over 14 years, Devon has been dedicated to using entrepreneurship as a tool to build sustainability and generational wealth for startups, especially in minority communities. Her experience and partnerships have brought over $4M in capital to small businesses. Her current focus is on Startup Sustainability with her R3 Method focusing on Relationships, Resources, and Revenue.


STLMade, an initiative of Greater St. Louis, Inc., is a celebration of a region that insists on moving forward by bringing people and ideas together in bold ways that make this a place where you can start something, get the support to stand out, and stay and make St. Louis yours. It’s supported by a region-wide collaboration of residents, local leaders, institutions, businesses, and nonprofits helping to tell our story.

Charlie Tatum

Charlie Tatum is a local creative coordinator and artist. When she isn’t curating experiences and designing at the St. Louis Shakespeare Festival, she heads the collective Painted Black STL, dedicated to connecting emerging and established visual artists with commissioned opportunities. These collaborations with foundations and businesses promote the inclusion and equity of black artists in St. Louis’ creative scene.

Become an Ambassador